The Rubicon Project (NYSE:RUBI) Price Target Cut to $11.50

The Rubicon Project (NYSE:RUBI) had its price objective lowered by B. Riley from $13.50 to $11.50 in a research note published on Monday morning, BenzingaRatingsTable reports. B. Riley currently has a buy rating on the software maker’s stock.

A number of other research analysts also recently commented on the company. Craig Hallum increased their target price on The Rubicon Project from $12.00 to $13.00 and gave the company a buy rating in a research report on Friday, December 20th. ValuEngine upgraded The Rubicon Project from a hold rating to a buy rating in a research report on Tuesday, March 17th. Finally, Zacks Investment Research upgraded The Rubicon Project from a hold rating to a strong-buy rating and set a $13.00 target price for the company in a research report on Wednesday, March 4th. Four equities research analysts have rated the stock with a buy rating and one has given a strong buy rating to the company. The stock has an average rating of Buy and a consensus target price of $12.38.

RUBI traded up $0.31 during trading on Monday, reaching $6.06. 2,193,825 shares of the company traded hands, compared to its average volume of 1,873,980. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.17 and a current ratio of 1.17. The Rubicon Project has a 12-month low of $4.51 and a 12-month high of $13.11. The firm has a fifty day simple moving average of $9.21 and a 200 day simple moving average of $8.88. The company has a market cap of $316.48 million, a P/E ratio of -12.37 and a beta of 1.06.

In related news, Director Frank Addante sold 25,000 shares of the firm’s stock in a transaction on Tuesday, February 18th. The stock was sold at an average price of $11.70, for a total value of $292,500.00. Following the completion of the sale, the director now directly owns 1,159,819 shares in the company, valued at $13,569,882.30. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, CFO David Day sold 24,547 shares of the firm’s stock in a transaction on Thursday, January 16th. The stock was sold at an average price of $10.41, for a total value of $255,534.27. Following the completion of the sale, the chief financial officer now owns 260,420 shares of the company’s stock, valued at $2,710,972.20. The disclosure for this sale can be found here. Insiders have sold a total of 115,217 shares of company stock valued at $1,095,812 over the last quarter. Corporate insiders own 10.60% of the company’s stock.

A number of institutional investors and hedge funds have recently modified their holdings of the stock. Nuveen Asset Management LLC lifted its position in The Rubicon Project by 60.2% in the fourth quarter. Nuveen Asset Management LLC now owns 592,994 shares of the software maker’s stock worth $4,839,000 after buying an additional 222,819 shares during the last quarter. Norges Bank bought a new stake in shares of The Rubicon Project during the fourth quarter worth $382,000. AXA bought a new stake in shares of The Rubicon Project during the fourth quarter worth $200,000. Man Group plc lifted its position in shares of The Rubicon Project by 296.8% during the fourth quarter. Man Group plc now owns 74,200 shares of the software maker’s stock worth $605,000 after purchasing an additional 55,500 shares during the last quarter. Finally, Caxton Associates LP bought a new stake in shares of The Rubicon Project during the fourth quarter worth $278,000. Institutional investors own 68.05% of the company’s stock.

The Rubicon Project Company Profile

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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