It’s Prime Day sales – the midsummer Black Friday

Yes! It all begins today, July 15, 2019 and will last for anywhere from 36 to 48 hours unlike Black Friday or Cyber Monday. It started at 2:49 EDT today.

It all began five years ago when Amazon had its first Prime Day Sale and has been doing it annually now for the last four years. For Amazon, Prime Day is exclusive to only its Prime subscribers. 

In the last four years however, other major companies have jumped on the band wagon and are now having their own Prime Day sales. Companies like Google, Apple, Walmart, Target, eBay, Nordstrom’s, Macy’s, Old Navy, Ace Hardware, Bed Bath & Beyond,Dell and many more.

Its a great time to stock up on gifts during the summer months for those holidays that will follow a few months later even if you don’t find absolutely everything on your wish or gift lists.

At Amazon prices will be reduced for 36 hours and you’ll find deals on tech stuff like 4K HDR TVs, smartphones, Amazon Echo and Fire products, headphones, wireless chargers, and more. At other retailers you’ll find prices dropped during Prime Days.

If you’re not an Amazon Prime subscriber you can sign up for free trial just in order to take advantage of Amazon’s deals.

The pressure of Amazon’s Prime Day sale has created more or less a summer-time Black Friday in mid-July with major retailers eager to compete in sales. The pressure is on to woo the over 100+ million US shoppers who have Amazon Prime accounts and some retailers have better deals than Amazon not to mention millions of other shoppers nationwide.

Officially Prime Day started on July 15, at 12 a.m. PDT and will run through July 16, ending at 11:59 p.m.  While these are Amazon’s times, other retailers have started earlier and some will last longer than Prime Days 48 hour period.

According to Business Insider, you can make the most of Prime Day sales by making up your wish list of what you need and the products you would like to think about getting and compare the sales to what has been on sale before and what will be pretty much guaranteed to be on sale again this year.

You can go to Business Insider’s Prime Day page and bookmark it as they report live on deals through-out the entire event scanning though their work for you and making it possible for you to carry-on with your day.